Really clever ad campaign for Hyatt

Called “Pasty White Chicks in Need of a Tan,” I was sucked in to this video while surfing the web. It’s so low-key that I had no idea what they were promoting so I sat through all 56 seconds to find out. That’s one sign of a great ad campaign! (By the way, notice the one quick comment about Paris, funny.)

Kudos to Hyatt!

~ by scottqmarcus on May 6, 2009.