Archive for the 'Features and benefits' Category

OOPS! Marketing Error on Behalf of Luggage Company

• May 27, 2009 • Leave a Comment

Posted in Features and benefits, humor, Marketing mistakes, Marketing Rules, Understanding customers, video
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Scary Marketing Technique

• March 15, 2009 • 1 Comment

Posted in alternative marketing, Features and benefits, Twitter, Understanding customers
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Moving Forward on Two Words Magazine

• December 15, 2008 • Leave a Comment

Posted in Features and benefits, Image, Magazine Management, Two Words Timeline, vendors, web design
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Watch More TV Faster — huh?

• December 11, 2008 • Leave a Comment

Posted in advertising, craigslist, Features and benefits, Marketing mistakes, rant, television, Understanding customers, web design
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If your product makes your customers bleed, is that a good idea?

• November 15, 2008 • 1 Comment

Posted in Features and benefits, Packaging, Understanding customers
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Forgetting your customers

• November 11, 2008 • Leave a Comment

Posted in alternative marketing, consistency of message, Features and benefits, Understanding customers
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Statement of Values

• November 9, 2008 • Leave a Comment

Posted in advertising, consistency of message, Features and benefits, Image, Understanding customers
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The classic tug of war between features and benefits

• November 8, 2008 • Leave a Comment

Posted in consistency of message, Features and benefits, Magazine Management, vendors, web design
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