Brilliant Ad Campaign from Australia
• January 18, 2009 • Leave a CommentPosted in advertising, Image, mass media, television, video
Tags: advertising, australia tourism, consistency of message, effective marketing, Understanding customers, video
Forgetting your customers
• November 11, 2008 • Leave a CommentPosted in alternative marketing, consistency of message, Features and benefits, Understanding customers
Tags: alternative marketing, consistency of message, direct response, effective marketing, marketing, Understanding customers
Statement of Values
• November 9, 2008 • Leave a CommentPosted in advertising, consistency of message, Features and benefits, Image, Understanding customers
Tags: buying experience, consistency of message, customer experience, effective marketing, value
The classic tug of war between features and benefits
• November 8, 2008 • Leave a CommentPosted in consistency of message, Features and benefits, Magazine Management, vendors, web design
Tags: consistency of message, Features and benefits, hiring vendors, Magazine Management
Oops! I didn’t expect you to do what I asked…
• November 7, 2008 • Leave a CommentPosted in alternative marketing, consistency of message, email, Magazine Management, Two Words Timeline
Tags: alternative marketing, consistency of message, email, email marketing, guerilla marketing, Magazine Management
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