customer experience « Long Distance Marketing

A Tale of Great Service and Broken Starbucks Coffee Grinders

• June 29, 2009 • Leave a Comment

Posted in Marketing Rules, public relations
Tags: barista, coffee grinder recall, customer experience, Customer Service, starbucks

OOPS! Marketing Error on Behalf of Luggage Company

• May 27, 2009 • Leave a Comment

Posted in Features and benefits, humor, Marketing mistakes, Marketing Rules, Understanding customers, video
Tags: American Tourister, convenience, customer experience, Features and benefits, suitcase, travel, Understanding customers, video

Scary Marketing Technique

• March 15, 2009 • 1 Comment

Posted in alternative marketing, Features and benefits, Twitter, Understanding customers
Tags: customer experience, effective marketing, perception is reality, Understanding customers, value

My Dirty Little Secret, American Idol, and Likeability

• February 19, 2009 • 2 Comments

Posted in humor, Marketing Rules, Psychology, television, Understanding customers
Tags: american idol, customer experience, humor, l-factor, likeability, tim saunders, Understanding customers, why customers buy

If you focus on your hotel guest instead of your image, you’ll be happier and so will I

• December 8, 2008 • 5 Comments

Posted in Customer Service, Marketing mistakes, rant, Understanding customers
Tags: conventions, customer experience, hotels, innovations, new weight watchers plan, Understanding customers, weight watchers

Statement of Values

• November 9, 2008 • Leave a Comment

Posted in advertising, consistency of message, Features and benefits, Image, Understanding customers
Tags: buying experience, consistency of message, customer experience, effective marketing, value

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