Statement of Values

One of the things we are doing for our clients at the In-Depth Marketing component of the Advanced Entrepreneurial Skill Series is getting people to understand the Statement of Values. Richard (my partner in this endeavor) put together some questions and I am adding my insights. However, it thought the concept was important enough that I wanted to post it. (I have not posted the questions we are using as they are for our clients and customers only.)

SOV Defined

To market effectively — ensuring profitability — you must be able to place a value, both a logical one and emotional one, on not only the product that you sell, but also the experience your customer must go through in order to purchase that product or service. But this value is not what you think it is.  It must be what your customers think (and say) about the totality of their buying experience.  In other words, your Statement of Value comes from the perspective of your buyers, not from you. So, to devise an accurate Statement of Value, it is essential that you spend time actually talking to your best customers so you can confidently and accurate finish the sentence:  “My customers buy from (us, me) because …”

Simply defined when you can do that, you have crafted your Statement of Value.

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~ by scottqmarcus on November 9, 2008.

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