If your product makes your customers bleed, is that a good idea?

So, right now I’m on the road for a couple of speaking presentations and I have a down day with nothing to do. I don’t know how to do “nothing” but I figure I’ll give it a try. After casually getting up, taking my shower, and getting dressed, I wander off to a shopping center behind the hotel to find a cup of coffee, a bagel, and read the paper.

On the front page of the New York Time (below the fold — got to put it in priority) is a story entitled Packages You Won’t Need a Saw to Openwith a photograph of those ubiquitious, annoying clear packages hanging on a shelf.

I thought I was the only moron out there and felt stupid each time I tried to open one of these. However, in the article, they mention that it can take adults up to eight minutes to get one of these packages open. And — get this — people have had to go to the emergency room for treatment due to cuts and lacerations obtained while trying to get to their product!

I am so glad to see that I am not the only one who hates those clamshell packages! Many a time I have sworn and cut my way through that not-made-of-anything-found-in-nature plastic material to get the product I purchased. I’m a firm believer that the more difficult (let alone painful) you make it for your customers, the less likely they will be satisfied. If they bleed after using it, I’m pretty sure they won’t be back.

Could be wrong, dunno. But I’m thinking I’m not.

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~ by scottqmarcus on November 15, 2008.

One Response to “If your product makes your customers bleed, is that a good idea?”

  1. Scott, you are so right on with this. Most of the packages I buy in clamshell format seem to come from Costco. The irony is that in their monthly magazine, Costco Connection, they always laud themselves on everything they’re doing to help the environment!

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