2nd Analysis of the International Inspiration Index (I3)

The purpose of the I3 (The International Inspiration Index) is to get a feel for how people are feeling, what’s bothering them, and their outlook for the future. It started in late April, 2009 so we now have three months to analyze.

If you would like to take the ongoing I3 survey, go to www.Motivation2009.com.

Guerrilla Marketing Increases Sample Size for June

Per my post on the increase in sample size due to Jess Pettitt’s help and the use of my auto responder. We have a significant number of people in June. However, because Jess’s audience consists mostly of college students, we have strong skew in the direction of what that generation and students consider to be important. There’s nothing wrong with that of course, but when your sample size is only in the sixties and about half of them are from a narrow age and interest segment, the results are heavily weighted in that direction.

That said, let’s take a look.

First Three Months of the I3 -- Click to Enlarge

First Three Months of the I3 -- Click to Enlarge

Understanding the Scores:

On questions #1 and #2, “five” is an excellent attitude and “one” is a horrible attitude, “three” would be average.
For question #3, “five” means greatly concerned, “one” means not at all concerned.
For question #4, “five” is extremely optimistic and “one” is extremely pessimistic.

Question #1: How’s your attitude – as well as those around you

Last month, I had these as two separate sections. I’ve decided to combine them.

Although the trend is positive over the long term (look at the bolded trend lines on the chart), June’s attitude took a dip from May, both in one’s personal outlook (3.8 in May to 3.6 in June) as well as what we think of others’ attitudes (3.3 to 3.2).  This could be on account of a few reasons:

  1. The honeymoon phase with the new administration is wearing out
  2. College students, representing a large portion of this survey, are more pessimistic than the general population (possibly due to education budgets getting slashed)
  3. Small sample size (even 62 people is not a large number)
  4. The death of Michael Jackson (well, probably not, but it so dominated the news that people could have just been fed up)

The trend remains however that we tend to think our attitude is better than those around us. (Which means they’re doing the same thing, you know?)

Comments from survey takers about their own attitude’s covered the gamut from the positive…

Just returned from a youth camp – feeling great hope for our future. Surrounded by AWESOME teenagers for a week and it was very uplifting and powerful.

Going through some challenging personal changes. Optimistic, but enduring a rough patch, such as is the nature of living.

Had a lap full of purring kittens for a while today, which put a smile on my face.

…to the negative…

I’M F**NG PEACHY! (Note: I don’t know who this person was but this comment — or something close — appeared in almost every category. He or she must be a real pleasure to be with.)

Depressed due to long-distance eldercare hell

…to the unsure..

I go back and forth between “I hate people” and trying to cultivate an “attitude of gratitude.” Sometimes it changes daily, sometimes it changes hourly, sometimes it’s minute-by-minute.

A little exhausted, but my mojo is still workin’ and the clients are still comin’… just seems harder than it “should be” (whatever that means!)

And of course, there’s always someone offering a solution…

Attitude is what you make it. You choose each day, is it “Good Lord, its morning” or “Good morning Lord, what do you have for me today?”

Some noteworthy comments from survey takers about others’ attitudes

Some days good and some days so/so. Today, I’ll give them the benefit of the doubt and go with good!

Most of the people I deal with on a regular basis don’t seem all that happy. Friends are depressed, co-workers are cranky, and the members of the public that I deal with regularly are pretty much a pain in the tuchus.

People are not fantastic who I know but they appreciate more today than last year the things they do have. Values of family and friends are more important now.

Your attitude affects others. If they are a 1,2,or 3, why not help them raise their standards?

A lot of moaning and groaning – general malaise. People seem a little fatigued

People are making their own way despite ‘the economy’.

I just need to associate with different people.

They have their ups and downs, but the people close to me have a generally positive outlook.

I’ve been migrating away from grouches and naysayers.

People are generally in acceptance of what’s going on around us, balanced, I think, by the more hopeful political trend of the Obama presidency.

Here’s the chart showing the overview

Three Months of Attitude Tracking
Three Months of Attitude Tracking — click to enlarge

Question Three: What concerns you?

The top three concerns for the month of June were Economy (from 4.0 in May to 3.7 in June), Education (3.3 to 3.6), and Environment (3.3 to 3.5).

We can interpret this a few ways.

First of all, there has been some good news on the economic front, if one is to believe what one hears in the media. The stimulus plan (for better or worse) has been in place a little while, and despite doubts by some people action is better than inaction. So, that could be causing people to be less concerned about the economy. The fact that Education jumped so high could be due to the number of students in this survey. After all, June is a month when students are getting OUT of school, not going to school. (However, I could be wrong, this is speculation after all; we’ll have to watch the long term trends.) As for Environment, the on-going concern about global warming is of course a deciding point. However, there wasn’t any particular high-profile news story about the environment, so my guess is that it is also somewhat skewed by the age of the respondents.

Here’s the chart showing the trends over the last three months for the top three in June. (Bold is a trend line.)
Top 3 Concerns in June -- Click to Enlarge

Top 3 Concerns in June -- Click to Enlarge

Overall, the top five things that concern us overall for the entire three month run (i.e. highest averages) are:

  1. Economy (Average 4.00 – dropping)
  2. Environment (3.47 – holding)
  3. My job (3.37 – dropping)
  4. Education (3.27 – climbing)
  5. Public Health (3.17 – slightly climbing)

The lowest rated is Terrorism (2.60 – holding flat)

A few comments worth noting about this topic include:

I’m concerned and know I can only control so much.

I do my best to improve the environment, my personal space, ie: family, health, job. Other issues are why we have elected officials.

I feel like my business is on a downward spiral, and I don’t have the energy to pull out.

Question Four: What do you think about the future?

As always, this is the big question, basically, “Where do you think we’re going?”

In a nutshell, the big-picture pattern holds, we are more optimistic about the long-term future (10 years) than about the short-term. The further out we get into the future, the more optimistic we are, as illustrated by the chart below, comparing all five time periods, which all slipped somewhat from May to June (possibly due to the influence of “Mister Grumpy” as referenced in the first section.)

Predictions of How Things Will Be -- Click to Enlarge

Predictions of How Things Will Be -- Click to Enlarge

Stand-out comments about the future include:

Regardless of what the politicians say, we must each make the best of what we have, and move forward. Recessions are fueled by our media as to how ‘bad’ it is. Businesses start to pull back, causing layoffs. The downward spiral starts. Now is the time to surge ahead and capture to business that is out there.

Future’s so bright , I gotta wear shades…

Long term environmental issues will replace short-to-medium term economic issues.

I don’t think we’re in any different situation then we were before, or then we will in as a whole – it’s each person’s individual perception of the situation that changes.

Of course, it can all be summed up yet again with a few obvious comments:

My crystal ball doesn’t go out as far as 10 years.

Who knows where anyone will be tomorrow. We can only be concerned with today.

Checking the accuracy of the predictions

Now, that the I3 is starting to develop a history, we can start to compare what people thought versus what actually happened. As example, in April, we predicted that the attitude in May would average a three. In reality, it was pessimistic as we averaged a 3.80. In May, we predicted June would be a 3.2, still a bit pessimistic (but closer to reality) as we averaged 3.6. Of course, to be real honest, all of this is just conjecture as the survey is unscientific and new and will evolve over time. However, it’s still fun to figure it out.

If you would like to take the ongoing I3 survey, go to www.Motivation2009.com.
If you would like to download the overview of June’s report as a pdf, follow this link.
If you would like to see all posting regarding the I3, follow this link.


~ by scottqmarcus on July 26, 2009.

One Response to “2nd Analysis of the International Inspiration Index (I3)”

  1. […] See original here:  2nd Analysis of the International Inspiration Index (I3) « Long … […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: